In episode one viewers meet the ten aspiring MUAs, kicking off with an assignment from sports fashion retailer JD, who are shooting their Christmas ad campaign.
This week's guest judge challenges the amateur MUAs to follow a brief which focuses on brand identity. If they succeed, their work will be included in the advertising campaign and be seen globally. If they fail to hit the mark, their work won't be featured and they risk starting the following day's challenge in the red Face Off chairs with a 15-minute crucial time penalty.
The only way to escape the elimination Face Off round is to wow the judges in the Creative Brief and hope another MUA takes their place. In this week's Creative Brief, the MUAs must produce a look on their own face based on identity.
The two who least impress, take on the first elimination Face Off skill drill - a bold ombre lip on identical twins. Following this the judges must decide who stays and who goes.